Shaklee Case Study
For over 50 years, Shaklee has been leading the way in natural health products and sustainable business practices. As the number one natural nutrition company in the United States, Shaklee was founded on the principle of living in harmony with nature. Shaklee became the world’s first climate neutral™ certified company in the world in 2000 because they recognized the critical nature of the effects of climate change and wanted to be part of the solution. Becoming climate neutral™ led the company to use only renewable energy, offset carbon emissions in responsible, verifiable ways, as well as make changes to their own products and processes. Their aim was to lead by example and create verifiable offset projects, to grow the renewables market by being a large and consistent customer, and to grow consumer awareness by communicating ongoing commitment and encouraging individual action.