Clif Bar’s Save Our Snow (S.O.S.) program works to inspire and empower skiers and snowboarders to fight global warming. To date, Clif Bar has: (1) traveled to 50 ski resorts in 10 states––in an RV that runs on used veggie oil––to educate skiers about ways to reduce their climate footprint; (2) sponsored the Golden Eagle Awards, which recognize ski resorts for their eco efforts; (3) introduced the first ever iPhone app that combines updates about a ski resort’s environmental efforts with the current snow conditions; (4) co-sponsored Generations, a short film on the impact of global warming from the perspective of skiers and snowboarders (the film inspired our staff ecologist to join professional snowboarder Jeremy Jones in Washington to speak to Congress on the issue); and (5) developed the nation’s first website for “green travel” to and from the slopes, helping people find local ski bus services and ridesharing opportunities.
“Being evaluated through Climate Counts i2 program helped us look at our climate program from a different point of view. While we are pleased with our results, a different perspective is always helpful to raise the bar and to improve. We're pleased to be one of the charter companies in the program."
-Andrea Asch, Ben & Jerry’s Environmental Manager