Clif Bar’s Save Our Snow (S.O.S.) program works to inspire and empower skiers and snowboarders to fight global warming. To date, Clif Bar has: (1) traveled to 50 ski resorts in 10 states––in an RV that runs on used veggie oil––to educate skiers about ways to reduce their climate footprint; (2) sponsored the Golden Eagle Awards, which recognize ski resorts for their eco efforts; (3) introduced the first ever iPhone app that combines updates about a ski resort’s environmental efforts with the current snow conditions; (4) co-sponsored Generations, a short film on the impact of global warming from the perspective of skiers and snowboarders (the film inspired our staff ecologist to join professional snowboarder Jeremy Jones in Washington to speak to Congress on the issue); and (5) developed the nation’s first website for “green travel” to and from the slopes, helping people find local ski bus services and ridesharing opportunities.
“The Climate Counts scorecard provides a continuous improvement process and is a useful tool in identifying next steps on the climate action continuum. While we have tracked our climate impacts since 2000, making our emissions data and reductions efforts transparent will continue to help us improve our own performance while also serving to raise awareness about and grow markets for innovative solutions to climate change.”
-Jil Zilligen, Chief Sustainability Officer, Shaklee Corporation