Clif Bar’s Save Our Snow (S.O.S.) program works to inspire and empower skiers and snowboarders to fight global warming. To date, Clif Bar has: (1) traveled to 50 ski resorts in 10 states––in an RV that runs on used veggie oil––to educate skiers about ways to reduce their climate footprint; (2) sponsored the Golden Eagle Awards, which recognize ski resorts for their eco efforts; (3) introduced the first ever iPhone app that combines updates about a ski resort’s environmental efforts with the current snow conditions; (4) co-sponsored Generations, a short film on the impact of global warming from the perspective of skiers and snowboarders (the film inspired our staff ecologist to join professional snowboarder Jeremy Jones in Washington to speak to Congress on the issue); and (5) developed the nation’s first website for “green travel” to and from the slopes, helping people find local ski bus services and ridesharing opportunities.
“Shaklee is committed to making people and the planet healthier – values that are more relevant now than ever before. Understanding and reducing our climate impacts helps us to fulfill this legacy. We are proud to be a charter member of i2 and hope to inspire other companies to understand and address their climate impacts.”
-Roger Barnett, Chairman and CEO, Shaklee Corporation